Digital marketing is the advertising of products or services using effective digital technologies. Digital marketing’s development has changed the way brands and businesses using technology for marketing there product or services online. As digital platforms are increasingly into this digital world and as people use digital devices instead of visiting physical , digital marketing campaigns are becoming more effective and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), , e-mail direct marketing, content marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, display advertising, e–books & games are becoming more commonly used in our advancing technology. In fact, digital marketing now extends to non-Internet channels to provide digital services, such as mobile phones (SMS and MMS), on-hold mobile , callback and ring tones. In core, this extension to non-Internet channels helps to separate digital marketing from online marketing
There are a number of ways brands can use digital marketing to benefit their marketing pains. The use of digital marketing in the digital era not only help brands to market their products and services, but also provide online customer support over 24/7 services to make customers feel maintained and valued. The use of social media collaboration allows brands to receive both positive and negative feedback from their customers as well as provide proper guidelines to media platforms work well for them. As such, digital marketing has become an amplified advantage for brands and businesses to grow their business. It is now mutual for consumers to post feedback online through social media . It has become progressively popular for businesses to use feedback information provided by costumers and help them to try to solve as early as possible.
peer-to-peer dialogue often have a greater effect on customers, as they are not sent directly from the company and not planned. Customers are more likely to trust other customers rather experiencing on themselves. Examples can be that social media users share food products and meal experiences distinction certain brands and franchises. This was noted in a training on Instagram, where researchers observed that teenage Instagram users’ posted images of food-related knowledge within their social networks, providing free advertising for the products and feedback.
It is increasingly beneficial for companies to use social media platforms to connect with their customers and create a platform which provide marketing free of cost. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users
The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organization. This is due to digital marketing being able to reach vast numbers of potential consumers at one time.
advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. As advertisement is easy way to access as well it can be accessed any time any place. As digital marketing continues to grow and develop, brands take great advantage of using evergreen technology and the Internet as a common way to communicate with their clients and allows them to increase the network of company. In digital marketing the reach is so large that there are no limits on the geographical reach it can have. This allows companies to become international and expand their business or services reach to other countries other than the country it is originates from.
As mentioned earlier, the internet allows for 24 hours a day, 7 days a week service for customers as well as allowing them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a big advantage for retailers to use it and get direct customers from online store. It has also give an opportunity for companies to only be online based rather than having an outlet or store due to digital marketing.
With brands using the Internet to reach their target customers; digital marketing has become a useful career option as well. At present, companies are more into hiring individuals in digital marketing strategies rather than investing a huge amount led this led to become a ideal choice among individuals inspirational institutes to come up and offer professional courses in Digital Marketing.